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Community & Social Manager

Pacifica Beauty · New York, New York, New York, United States · 5+ yrs

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Job description

Beauty With a Higher Purpose! Pacifica Beauty has been a trailblazer in clean, cruelty-free beauty since 1996, offering natural, sustainable products that empower individuals to express their unique beauty while respecting the planet. Our mission is to create high-performance skincare, makeup, fragrance, and body care that promote self-care, wellness, and environmental consciousness. With a commitment to innovation, integrity, and compassion for people, animals, and the planet, we strive to inspire positive change in the beauty industry and beyond. Join us in redefining beauty and inspiring conscious living, one product and one person at a time. About The Role We're looking for a Community & Social Manager who thrives in fast-moving, multi-channel environments. This role sits at the intersection of community building, creator relationships, and social strategy execution. You'll build and run creator/community campaigns, manage day-to-day social community engagement, coordinate events, and monitor brand sentiment across review platforms — all while keeping a sharp eye on what's driving engagement and conversion. This is a hands-on role for someone who can juggle multiple priorities at once, stay extremely organized under pressure, and bring both strategic instinct and operational discipline to the table. Candidates must be based in the NYC area. The role is currently remote, with the possibility of shifting to hybrid in the future. Location: NYC Area required (role is currently remote, with potential shift to hybrid in the future) Reports to: VP, Community Type: Full-time Comp : $95-$110k Based on experience What You'll Do Community & Creator Management Manage relationships across creator and influencer platforms (e.g., TikTok Shop, Levanta, CreatorIQ, Shopify affiliates or similar)
 Identify, vet, and onboard creators aligned with brand voice and campaign goals
 Build and execute creator campaigns from brief to content review to performance recap
 Track creator performance and content licensing opportunities (Spark Ads, organic-to-paid conversion, whitelisting)
 Cultivate creator relationships beyond the campaign brief, including coordinating and attending in-person touchpoints such as coffee meetings, meals, and brand social events to build authentic, long-term partnerships 
 Social Strategy & Community Engagement Own day-to-day community engagement across brand social channels (comments, DMs, community interaction)
 Execute social strategy aligned with broader brand and marketing goals
 Monitor trends and proactively suggest campaign or community opportunities 
 Reputation & Review Management Monitor and respond to reviews across platforms (e.g., Google, Sephora, Ulta, Amazon, Trustpilot)
 Flag recurring product or customer service themes to relevant internal teams
 Maintain brand voice and tone across all public-facing responses 
 Events & Collaboration Coordinate logistics for brand events, activations, and creator collaborations (in-person and virtual)
 Attend and support NYC-based events, pop-ups, and creator meetups as needed
 Partner cross-functionally with marketing, PR, and product teams to align event strategy with broader campaigns
 Own content strategy and capture at brand events and activations, from shot lists to on-site production, ensuring content is optimized for social and community channels 
 Requirements What You Bring 5+ years of experience in social media, community management, or influencer/creator marketing
 Must live in the NYC area
 Extremely organized, with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously
 Hands-on experience with creator platforms and affiliate/licensing tools
 Strong writing skills and an ear for brand voice across different channels and audiences
 Experience with review/reputation management platforms
 Data-curious: comfortable pulling basic performance metrics and translating them into next steps
 Event planning and cross-functional event collaboration experience, in-person or virtual
 Experience producing or overseeing content at live events (photo/video capture, real-time posting, recap content)
 A collaborative, low-ego approach — this role works closely with cross-functional teams
 Ability to travel to and attend NYC-based events and corporate meetings, plus periodic travel outside the NYC area for company business (typically 4+ times per year)
 Ability to work hybrid in the NYC area as needed 
 Nice to Have Experience in beauty, wellness, or CPG is a huge plus!
 Familiarity with Spark Ads, TikTok Shop, or content licensing models
 Basic design or content editing skills (Canva, CapCut, or similar) 
 Benefits Competitive salary and benefits package
 Opportunities for professional growth and development
 Employee discounts on Pacifica Beauty products
 A supportive and inclusive work culture that values diversity, creativity, and innovation
 Meaningful work that makes a positive impact on people and the planet 
 Join Pacifica Beauty in our mission to redefine beauty and inspire conscious living. Together, we can create a brighter, more beautiful future for all. Apply now to join our passionate team! Please mention the word **RECEPTIVE** and tag RMmEwMjo0NzgwOjEyOjM2ZjI6OjE= when applying to show you read the job post completely (#RMmEwMjo0NzgwOjEyOjM2ZjI6OjE=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.

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