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LinkedIn GTM Consultant

SalesPlaybook AG · Berlin

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Required skill areas (9)

Job description

LinkedIn is where B2B decision-makers form their shortlists long before they buy. We build executive presence on that channel as a system, not as random posting.

 We want someone who knows LinkedIn as a go-to-market channel and can hold a relationship with senior executives. If you have run LinkedIn engines and can advise a founder with authority, this seat fits.

 As a LinkedIn GTM Consultant, you'll own part of the growth motion for a portfolio of clients: from go-to-market strategy and positioning, to a running LinkedIn engine, to the content itself. Think of it as several jobs in one: strategist, sharp copywriter, organized project manager, and trusted customer-success partner. You'll sit close to founders and executives, pull the expertise out of their heads, and turn it into positioning, systems, and content that sound unmistakably like them and earn them the right attention.

 Tasks

 Here's what owning that looks like day to day:

 Go-To-Market, Positioning & Messaging Setup 

 Open every engagement by building the foundation for a successful go-to-market motion:

 
 Segment the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that guides all go-to-market activities.

 Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy.

 Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.

 
 LinkedIn Go-To-Market Engine 

 Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion that grows authority, builds trust and education with the audience, and attracts inbound opportunities:

 
 Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals – with a strong content narrative, thought-leadership positioning, and clear content pillars that ensure consistency and relevance.

 Stand up a structured content operations system covering content creation, approval, distribution, and repurposing.

 Optimize LinkedIn profiles so they build trust and convert visitors.

 Automate LinkedIn ICP network expansion as well as the capturing, enrichment, and connecting of profile engagers.

 Set up and manage LinkedIn Thought Leader Ads to amplify the best-performing content directly to the client's ICP – extending reach and demand beyond the organic network.

 
 The Content Engine 

 
 Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas.

 Turn those calls into clear content outlines, then write content that carries their ideas, attracts the people they want to reach, supports their business goals, and reads as if they wrote it themselves.

 
 Client Success & Project Ownership 

 
 Keep communication smooth and timelines on track across every account you run.

 Build monthly performance reports so clients always know how their content – and their pipeline – is developing.

 
 You won't be starting cold – you'll work from proven frameworks, internal playbooks, and a team that has built this kind of engine many times over.

 Requirements

 You'll thrive in this role if you bring:

 
 Deep LinkedIn-as-GTM expertise: organic content, network expansion, and Thought Leader Ads.

 A client-facing consulting presence: you can meet an executive at eye level and own the relationship, not just execute tasks.

 A solid grasp of positioning and ICP, and the judgment to match the right thought leader to the right audience.

 Excellent writing in German and English.

 Entrepreneurial drive, strong project management, comfortable with AI tools.

 
 Benefits

 
 Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency

 Working with a manageable number of focused clients (4–6 simultaneously)

 Positioning as a specialist expert in the B2B sales landscape

 90% remote work and fast decision-making processes

 Performance-based compensation based on results

 Professional development budget of up to 5,000 CHF annually

 
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