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Social Media Marketing Management for Berlin’s music business event Most Wanted: Music (freelance)

Berlin Music Commission eG · Berlin · 3+ yrs

?–10000 EUR contract

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Required skill areas (14)

Content Strategy & Planning

Content Strategy Development · Content Idea Generation · Content Planning · Idea Development · …

Content Creation & Editing

Short-form Content Creation · Photo Editing · Video Editing · Content Format Development · …

Social Media Marketing & Campaigns

Social Media Marketing · Social Media Campaigns · Campaign Monitoring · Social Media Asset Coordination

Community Management & Engagement

Community Management · Community Engagement · Live Communication Management · External Communication

Social Media Trends & Analysis

Social Media Trends Analysis · Platform Updates Monitoring · Social Media Trend Monitoring · Social Media Trend Understanding

Industry Knowledge

Music Industry Knowledge · Creative Industries · Tech Industry Knowledge

Social Media Platforms

Instagram · LinkedIn

Storytelling & Narrative

Story Identification Skill · Storytelling

Branding & Visuals

Branding · Typography

Business Development & Analysis

Business Model Development · Target Group Analysis

Communication & Transfer

Know-how Transfer · Digital Communication

Networking & Matchmaking

Networking · Matchmaking

Language Skills

German Language · English Language

Algorithm Understanding

Algorithm Development Translation

Job description

Most Wanted: Music (MW:M) is the most important music business conference in Berlin and a rising European hotspot event for music and creative industry professionals worldwide. It is run by the Berlin Music Commission, the music industry network of Berlin.

 Most Wanted: Music aims to start building the music and creative industries of tomorrow, where collaboration is not merely about working together but creating new with modern goals and rallying around a new ethos.

 MW:M’s key objectives are: enabling practical know-how transfer, fostering networking and exchange and inspiring new ideas and business models.

 Offering a wide range of inspiring keynotes, interviews and debates, hands-on workshops and matchmaking events, MW:M covers the most current and relevant questions of today’s music, tech and creative industries in order to bring direct value to creators and music businesses. The programme includes interactive talks, interviews and workshops with experts and artists from all over the world, experimental networking formats and stunning live performances.

 The conference called MW:M Convention is accompanied by the LISTEN TO BERLIN: AWARDS, the awards for remarkable achievements in the Berlin music scene, and MW:M Club Festival, Berlin’s international showcase festival, as well as the MW:M Satellites, a broad variety of partner events distributed around the entire city of Berlin.

 MW:M and MW:M Club Festival are organized by Berlin Music Commission, the Network of Berlin Music Industry, on behalf of the Senate Department for Economics, Energy and Public Enterprises.. MW:M Club Festival is co-funded by the European Union (EFRE), as a part of the INP-III program of the Berlin Senate Department for Culture and Community.

 Aufgaben

 The MW:M marketing team communicates the inspiring programme and the business value of Most Wanted: Music to the outside world. It gains attention and attracts attendees, viewers and partners to participate in the event.

 Your role as a Social Media Marketing Manager will be to:

 
 Analyze our target groups and continuously optimize our social media communication accordingly

 Develop and continuously refine MW:M's social media strategy across Instagram, LinkedIn and other relevant platforms

 Proactively develop recurring content formats and content series that strengthen our brand and community

 Maintain a rolling social media plan and proactively identify upcoming communication opportunities

 Execute and monitor creative social media campaigns and derive concrete recommendations for future content planning

 Plan, create and publish diverse digital content, including photo, video and short-form content

 Identify compelling stories within the MW:M ecosystem and proactively turn them into engaging social media content

 Get in touch with artists, speakers, partners and team members to create authentic stories and coordinate social media assets

 Proactively coordinate with Programme, Partnerships, Event Management and Marketing to identify relevant stories and upcoming announcements

 Manage and engage with our social media community

 Coordinate all live communication during the festival

 Monitor social media trends, platform updates and algorithm developments and translate them into new content ideas and formats

 Add your personal contribution to the overall success of Most Wanted: Music

 
 Qualifikation

 
 You have at least 3 years of social media marketing and content creation experience

 You are passionate about music, culture, creative industries and digital communication

 You understand current developments within the music, tech and creative industries

 You think strategically as well as operationally and know how to translate communication goals into engaging content

 You proactively develop ideas instead of waiting for tasks

 You enjoy building content strategies as much as creating content yourself

 You have an excellent eye for visual communication, branding, typography, photography and video editing

 You understand current social media trends and know how to translate them into relevant content for different platforms

 You think outside the box when developing stories around speakers, artists, programme highlights and event formats

 You know how to identify stories—not just announcements—and turn them into engaging social media content

 You are result-oriented and able to balance creativity with efficiency

 You are well organised, quality-oriented and comfortable working in a fast-paced environment

 You work independently, take ownership of your projects and communicate proactively with internal stakeholders

 You are a team player and an excellent communicator internally and externally

 You are fluent in German and English

 
 Would be a plus:

 
 You have event management experience and you know the processes and requirements of B2B & B2C events and its target groups

 You have experience managing collaborations with artists, creators or speakers

 You enjoy identifying exciting stories before anyone else does, experimenting with new content formats and continuously improving your work based on performance and platform trends.

 You are curious, proactive and reliable. You don't wait for tasks—you identify opportunities yourself, coordinate with the right people and make things happen.

 You combine creativity with structure, have a strong visual instinct and enjoy translating complex topics into engaging, high-quality content.

 
 We are looking for someone who doesn't just publish content, but actively develops ideas, stories and formats.

 Benefits

 
 A professional working environment,

 A highly qualified, experienced and motivated team,

 Short communication channels and flat hierarchies.

 Flexible working hours and locations,

 A vast and vibrant network within the international music scene,

 You will learn how to realize highly innovative hybrid events,

 A competitive compensation with the potential to grow.

 
 Workload: approx. 250 working hours

 Duration: Beginning of August until end of December 2026

 Compensation: based on qualifications (freelance basis)

 Maximum contract value: 10.000 €

 Note: This contract concerns a publicly funded project with limited financial resources. The contracting authority reserves the right to cancel the tender if the most economically advantageous bid exceeds the available budget. 

 Please send your application including

 
 CV

 Fee expectations

 
 via email to: vergabestelle at berlin-music-commission .de

 Application deadline: July 20th, 2026

 The Berlin Music Commission explicitly welcomes applications from people with migration backgrounds, women/non-cis-male applicants, and other underrepresented groups. People with disabilities will be given preference if equally qualified.

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